To run your business successfully, you will have to pay attention to how to ensure smooth communication between you and your customers. At the same time, you need to ensure that you can communicate with your staff in an easy way. This is when you can opt for a small PBX phone system. You can use this phone system to make and receive calls and take advantage of many of its other features. Here is a bit about how to utilize your PBX phone system in an effective way.
- Manage Marketing Campaigns Better. You can take advantage of your PBX phone system to handle your marketing campaigns in a more effective way. Most companies allocate their advertising and marketing dollars in many different places at the same time, and that is why it makes sense to have a number of phone numbers of each of those channels to ensure they do not miss a possible lead. You can set predetermined prefixes to get an idea about which campaign has inspired a caller to get in touch with you. This can also help your agents handle each call more efficiently. You can also take advantage of your PBX phone system’s call analytics to get an idea about the number that has been generating the most activity. This information enables you to manage your future campaigns better.
- Take advantage of prefixes and ring groups. As mentioned already, you can always make use of prefixes to identify your calls in a much better way, but you can also use your small PBX phone system to have an idea about what your caller has come looking for. It can be done by making your caller go through some sort of a prompt menu, and this will direct the call to the predetermined destination. In other words, your agents can have some information about the intention of the caller and this can help them manage things much more effectively. Similarly, you can use ring groups to direct phone numbers to different departments, so the concerned people would answer calls properly.
- Provide your team with better training opportunities. PBX phone systems have many features and one such feature is to join your agent without the knowledge of your caller. Not all businesses can afford to arrange conferences and seminars to keep their team updated. A small PBX phone system can save you from all this and lets you joint your agent while they are assisting your customers. You can guide them in the right direction by pinpointing any mistake they are making. You can also listen to recorded calls later to get an idea about how your agents are responding to different calls. This information would make it easier to help coach your agent.
- Use voicemail and email to make your PBX system more efficient. Your phone system would allow you to use your email and voicemail at the same time. This would help save a lot of time and energy.
The fact of the matter is that going for a small PBX phone system is a great idea for small businesses because it has an amazing set of features. Just be sure to use it properly and you will get some amazing results.