Digital marketing has seen continuous influx as more businesses shift their focus from physical establishments to online presence. Having an established website with consistent traffic can earn potential leads, that is IF you have a great landing page. A landing page is the first thing visitors will see upon accessing a website but a great landing page will convert your visitors into leads. Good thing – you can find more info on the internet but we’ll be providing you some of the basics here.
How Landing Pages Work
The way landing pages work is pretty simple. A visitor either clicks on your advertisement or access your website via the URL bar then directs them to the very first page of the site. An average person spends between 10 – 20 seconds on a website, meaning, you only have less than 30 seconds to make an impression before they tap or click on the exit button. To prevent that from happening, your landing page should be concise with call-to-action.
Keep it short & simple
No one wants to read many paragraphs about a company and why it exists on the internet, heck, lazy readers don’t even bother reading a single paragraph. You must be able to convey what you want them to know in short sentences or in a set of keywords. Again, you only have 30 seconds to make an impression. If you want proof, try to ask people who spend a significant amount of time on Facebook or Twitter.
Never forget your call-to-action
Upon providing information to a visitor, a call-to-action(CTA) is a must to convert that visitor into a lead. CTA comes in several forms such as buttons or forms. Your visitor can click on a button saying “Shop Now” or “Get 15% discount coupon”. Although there’s no guarantee of sale, you’ve already let them inside your store and browse through your items. A quick side note: A person doesn’t know what he wants until it’s right in front of his face.
Give your landing page a good look and you’re done
Usually, it’s easier said and done. A landing page with purpose and call-to-action needs pleasant aesthetics too. Part of making an impression – looks. If you’re not an expert in landing page designs, you can always find more info or ideas online – there are tons of them. What you want to avoid are cluttery-looking images and lack of color consistency. To provide you a quick tip, make it simple and pleasant to the eyes. No need for flashy pop-ups or images, keep it straight and simple.
To wrap it up, your website needs to be catchy and interesting at first glance. With only less than a minute to prove your worth to a visitor, poking their interest should be your main goal. It’s very important to send your visitors a message – a message of what your website is offering. Once you’re able to do this, converting more than 50 percent of your traffic into leads is a piece of cake.