In spite of the fact that an ‘Unlimited Cloud Storage Free’ plan sounds to be totally unrealistic, many cloud service providers try to lure clients by making such tall claims. A never-ending space for keeping your documents without paying for the same can exist only in a dream, then how come so many vendors promise to offer a limitless storage option?
Word power
Such offers seem to be nothing more than marketing gimmicks because history has proved that such plan can never be viable in reality. One of the giant cloud service providers had to bring the curtains down on similar offer within a span of just one year. In the bargain however, the company could manage to attract several small companies that were influenced by the power of the word ‘unlimited’.
Every consumer of cloud services or for that matter any product or service knows that every marketing offer is followed by a warning ‘conditions apply’. The company reserves the right to roll back the offer or modify it at any time. The sheer mention of the word ‘unlimited’ can drive many customers to get hooked to their services. Then it is only a matter of time before the offer is rolled back.
Consumer psychology
Even the best online backup providers who plan to use the ‘word’ unlimited while drafting their offers, do it intentionally by thinking that the offer would attract smaller companies who would only consume limited storage space. However, the past experience has proved that the forest few customers are the ones that gobble up the entire space in a very short time.
If you are offering free and unlimited meals, then the hungriest of the people will be the first to stand in the queue. You will find that the food stock has been consumed much before you could start servicing the genuine high-value consumers.
Any cloud service provider has to purchase storage space at the end of the day. This space can be offered to smaller companies who need a minimum storage space and these very customers should be targeted while running campaign of Unlimited Cloud Storage Free offer. By doing this the customers will never realize that their limited storage needs are actually giving them a feeling of consuming unlimited storage space.
One must be able draw lines between heavier and lighter consumers before floating offers of unlimited storage. Then there must be a deduplication system in place that gets rid of duplicate data, which is occupying space on more clouds than one. This strategy can be used to operate Unlimited Cloud Storage Free plan.
However, the consumer behavior has demonstrated that it is not feasible to actually operate the free offers. The moment you know the storage is free then you are inclined to upload anything and everything without bothering about the significance of the data. Such attitude by a handful of customers will rapidly occupy all storage space and make the entire plan unsustainable.
In conclusion
Companies have burnt their fingers by offering Unlimited Cloud Storage Free because these offers were either misused by heavier customers or the cloud service providers miserably failed to attract the smaller consumers. This is has prompted some of the best online backup companies to put a small price tag to such offers so that consumers understand value of storage.
There is an urgent need for everyone to appreciate the importance of using space to keep the most deserving and right information. Unless everyone understands the fallacy of uploading trash or keeping duplicate files for no reason, the future of Unlimited Cloud Storage Free offers is bound to be gloomy.