In the current digital marketing scenario, e-commerce is supposed to be growing most rapidly and has established a robust niche in the business world. New online shops or e-stores are coming up almost every day. A few years ago, developing an e-store needed a sound knowledge of web and user experience design. But today, the e-commerce businesses would be using either easy-to-use CMS or independent e-commerce platforms. E-commerce businesses use lots of impressive videos and photos on their websites. Instagram is the ultimate destination where e-commerce businesses could showcase all their products effectively, build their online presence and brands, and boost overall sales.
Role of Social Media
You must understand that it is not adequate to just publish content as per your wish on the website or blog. Just a minuscule fraction of the readers or target audience would reach your website directly. To effectively attract more potential customers and grab their attention, you must use the social media platform like Instagram to post your pictures, videos, etc. Instagram would give you an opportunity to interact effectively with your target audience as you already know that Instagram has attained an extremely high reach and consumer engagement.
Top Reasons for Using Instagram for E-commerce
The emotional appeal associated with using Instagram is the chief reason for using this popular social media platform. Here are some other reasons for e-commerce businesses to adopt Instagram and make the fullest use of the platform’s potential for establishing a robust social media presence for your brand and gaining real Instagram followers.
Active User Base & Rapid Growth: Having surpassed over 800 million MAU, Instagram is presently the fastest growing social media platform, one that seems to have enticed an impressive following among all kinds of businesses including the e-commerce sites.
Business Focus: Instagram has dedicated a part of its platform exclusively for business use. E-commerce sites could reap the benefits of Instagram for business. Moreover, Instagram plans to introduce a more robust advertising segment in the coming years. Today e-commerce sites could use three ad formats such as photo ads, video ads, and carousel ads. These ads would be supporting four key objectives such as video views, mobile app installation, click-through to your e-commerce site, and mass awareness.
Marketing-Friendly: Instagram, unlike the Facebook, actually uses no algorithm for gauging what people see. On Instagram, every post would be appearing to all the followers and would remain in the archives and gallery. So this is a robust platform for promoting your brand and creating solid consumer engagement and brand awareness. Thanks to a broad spectrum of its photo-editing tools, we know that Instagram is the right platform for visual marketing and for boosting creative branding.
The ‘Shop Now’ Button: Instagram has introduced the Shop Now button and as such, brands could now be successfully linking checkout carts to all their products demonstrated in posts.
Instagram Stories: Instagram Stories is the best way of nurturing authentic, strong, and intimate relationship with the target audience. Today, thanks to Instagram Stories, businesses could, not only establish Snapchat-like bond and intimacy with its followers, they could also, successfully promote and even share their content.
Conclusion
The primary reason why Instagram has achieved phenomenal popularity and success is that the images posted on the platform have an element of immediacy and a touch of authenticity. Instagram is the best platform for demonstrating your e-commerce site’s personality.