While communicating with customers—prospective or existing—companies now often use push notifications or e-mails. However, these days, a new marketing tool called in-app messaging has been sharing the limelight, and for good reason. In-app messages refer to those that are sent across only to users who are active on your website or app. Though extremely effective in customer onboarding, engagement, retention and loyalty, in-app messaging still has untapped potential in the marketing space.
Amongst several, here are the four most significant reasons you should consider giving in-app messaging a shot:
- In-app messages help you extend your customer base
While emails and push notifications are effective in reaching a large base of customers, they cannot be sent to people who haven’t decided to share their contact details with you. In-app messages on the other hand can reach out to a larger audience. The best way to use any communication channel is by employing it along with other similar media. This makes emails, push notifications and in-app messages the most effective. It has been noted that when marketing executives use only push notifications during the onboarding process, they have a 71% rise in retention. When coupled with in-app messages that rate shoots up by another 60%. (Source)
- They help you measure customer engagement and reach out accordingly
In-app messages are sent only to those who are using your website or app. That way you don’t have to worry about getting potential customers interested in your product or service. They are already interested, that’s why they’re there. Irrespective of whether they are new customers or loyal, existing ones, half your job is done. This feature also helps in gauging how many users are showing an interest towards what you sell. According to your business objectives, you can use this tool to either get feedback or generate revenue from sales.
- You can customize your in-app messages
In-app messages are preferred over push notifications and emails by many marketers because of its versatility. You can develop them in such a way that they can look exactly like your app or website, providing customers a rich user-experience. As and when required, these messages can be designed to look like push notifications, which are perfect for delivering time-sensitive data. They can also be customized to mirror the layout of an email, which conveys lengthier, more informative messages.
- In-app messages help you retain your customers
Emails are quite effectual in bringing back customers who have decided to try out other businesses for the same product. Then why should we choose in-app messaging? In-app messages work in a different way to facilitate customer retention. They help in keeping customers engaged at all times, thus rarely giving them a chance to choose a competitor.
In-app messages are highly effective since they encourage users to play around with various features of the application and increase your digital presence. They also assist you in reaching out to a customer base with varied reasons for showing an interest in your business.
With in-app messaging becoming a trend that is here to stay for a while, have you tried it yet?