The digital age that we live in now demands the use of social media for effective and cheap marketing. If you can communicate with your current customer base and reach many potential clients at the click of a button, it’s certainly not an opportunity to be missed out on. Social media sites not only provide an invaluable platform in which to market, they also allow you to keep in touch with customers to enhance your customer service and respond to any queries.
But all businesses are busy and not every company is big enough to pay full-time wages to staff specifically for the purpose of keeping on top of social media activities. It’s for this reason that utilising social media management tools could prove invaluable to your business.
A recent survey conducted by G2Crowd set out to distinguish which tools are the best for businesses to use. This was achieved by questioning verified respondents about topics such as usability and support services. The companies that provide social media management tools who were included in the survey were Agorapulse, Hootsuite, Sprout Social and Sendible.
Below you’ll find an insight into the some of the results that could help your decision in finding the right vendor for social media marketing.
Maintenance
These vendors make many important tasks much simpler including scheduled updates, gathering information on customers and showing you what your customers are saying about you. If a tool is going to be useful to you, it needs to be easy to use. Agorapulse came in close second to Sprout Social in terms of ease of use, with scores of 9.0 to 9.1 respectively.
Add in that Agorapulse’s support services won Sprout Social by a long way and that might give you a good idea about which vendor aims to satisfy businesses like yours the most.
Meets Requirements
If you’re utilising social media management vendors, you obviously want them to deliver what you expect them to deliver. Otherwise, what’s the point in utilising their services? In this category, Agorapulsecame first place with Sprout Social coming in second. This little fact from other businesses just like yours shows you who is dedicated to delivering an end product that will truly help your business.
Customer Satisfaction
This is arguably the most important stat to factor in when making the choice of which vendor to use. It’s the category that all vendors are going to want to impress with and again, Agorapulse took first place with Sprout Social coming in second. Needless to say, both of these companies seem to be in close competition according to the statistics, with Agorapulse currently maintaining a larger market share.
But finally, factor in that the base price for Agorapulse is less than half of Sprout Social, and you may start to understand exactly why Agorapulse is enjoying the larger market share.