The world around us moves at lightning speed and we barely manage to keep up. Events come and go, freshly launched products become old news and before you even realize it, the whole world is changing. The digital age is completely based on fast Internet which is why it didn’t come as a surprise to find out that 45% of European people would gladly pay more for an extra boost in online speed.
Actually, Europeans are not the only ones crazed by lightning fast internet speeds. According to a report put together by the FCC, the Internet speed in the US has tripled since 2011. Apparently, in geographical areas that are well-developed economically, there is a very pronounced tendency for faster Internet regardless the price. However, this tendency is not registered in areas that are just now developing. People here prefer to sacrifice speed for the price, but, as the economy grows the demand for extra speed will also increase.
So, why are people so interested in more speed all of the sudden?
The development of online entertainment services
In the last few years our entertainment habits changed and we started focusing more and more on online services. Thus, today we must have access to online streaming apps like Netflix or Hulu and we must be able to run YouTube videos in high-quality.
Also, there are tons of apps and mobile games that depend on our Internet speed in order to run correctly. Even more, online gaming reached new levels of quality and details creating an almost real experience for passionate players.
Another requirement for high speed comes from modern gadgets that are faster and more capable of implementing complex activities. Now we have smartphones, tablets, PCs and Smart TVs that are dependent on the Internet plan and no user will want to spare a few dollars when his/her gadget runs bellow its maximum capacity.
I guess you can say that your gadget’s capacity is in direct correlation with the Internet plan, which is why more and more users opt for extra speeds with Internet bundles that can offer extra-quality and extra services. Who wouldn’t like to pay for both high-quality TV and extra Internet speed in one subscription?
An increased need for socialization
The Internet era allowed us to get in touch with friends and family even when we are separated by continents. So, you can say that the Internet helped us be more social and allowed us to meet new people.
Nowadays, there are tons of tools and apps that allow us to have an active social life with people all over the world, but this requires high Internet speeds. Try setting up a video conference with someone from Japan on a slow connection and see if you like it! Both businesses and individuals require more from their ISPs so they can keep in touch with the new technology and social order.
Right now, we can say that our only border is the one set by the Internet connection. Otherwise, we are free to scour the world!
The new technology is changing the world and we are changing with it. If a few years back the Internet was used mostly by companies and for research, today we couldn’t imagine having a great entertainment experience without going online.