In today’s world, if you have a website, there is a very high possibility that through a good marketing strategy you’ll be able to monetize it and grow into a brand/business. But the thing about the world of the internet is that it never stops for anything or anyone.
The domain of marketing has been in a constant state of change and evolution. With every passing trend, the world is becoming more and more digitized and tech-oriented. In this digitized, tech-oriented world it becomes imperative that you keep up with the flow and work around it to create something unique, audience-friendly and attractive.
As we’re entering this New Year, there are a few things you can add to your marketing strategy to step up your plan of action. In this article, we will discuss three marketing strategies to grow website traffic in 2021.
#1 – Content-centric SEO
As you sit down and decide the type and style of content you wish to put up on your website, it is best if you look for niche topics. For example, let’s say your website is about book reviews. There are more websites for book reviews that one can count.
What we suggest here is to look for something different to write about. Even if you decide to write about books, think of a different approach towards the content so that it’ll be easy for search engines to recognize your content and add it to its listings.
Make it easy for search engines to reach your content, and one of the easiest ways to to create new, fresh content,
#2 – Personalized email campaigns
If your website has an option of subscribing, then this tactic will definitely pan out for you. Once you have a list of email ids from your readers, you can create a personalized email campaign.
From your list of subscribers create different lists, according to the interests of your subscribers. If there is a percentage of subscribers who are interested in book reviews and recommendations, send them a newsletter regarding that.
This allows you to interact with your readers in a more intimate way, ensuring their retention over time.
#3 – Influencer Marketing
One of the most positive and effective tactics is to grow your traffic through influencer marketing. Reach out to brands, influencers, businesses and blogs related to the content created on your website.
After your content gets marketed through them, or their websites and social media accounts, there will be a rapid surge in the traffic you receive on your website.
In conclusion
In this article, we discussed three marketing tactics to grow website traffic in 2021.
2021 is going to be a big year for the online marketing community. It is important to first start learning at a good digital marketing institute. Kapil Heera Academy offers a great digital marketing training in Delhi for those looking for learning programs in the field.