Why ASO is important and how to do it? Let’s check the topics!
Icon, Screenshots, and Video
Hopefully, multiple people will click on and download the app in question. They will appreciate what it does and tell all of their friends about it. That is unlikely, however, without an appealing icon, revealing screenshots, and a helpful video readily available. Upon searching for specific keywords, the app will pop up on a list. With an intriguing and eye-catching icon, the odds of it being viewed or investigated further are increased. Screenshots are typically added to the download page for applications, and the better the screenshot the more likely the popularity will increase. Screenshots should be inclusive and informative, and the setup for the app should appeal to the common members of the mobile marketing world. Videos should show the important aspects involved in the use of the app that cannot be conveyed merely with still images.
Almost as important as the icon, the title of the app can make or break its popularity. The title should be catchy, witty, and expressive, revealing the point of the application without losing any mystery or intrigue. An ASO agency has people who work specifically on finding the perfect title for the application to attract as many potential customers as possible. Having an effective title will improve the likelihood of a successful app.
The description of the app might sound like a piece of cake. This is what it does, here is why it is different from the other applications that do the same thing, et cetera. The problem is, that particular type of description is boring and lacks all mobile marketing appeal. App store optimization includes having creative and interesting descriptions for applications, because that can make all the difference. The description offers a chance to connect with the audience, and the importance of that cannot be overstated.
App Store Optimization. (n.d.). Retrieved November 15, 2016, from https://growthtower.com/app-store-optimization/